CRO isn’t about guessing or cosmetic tweaks — it’s about using data to turn more of your existing traffic into real results. At UNM, we analyze how users actually behave, identify friction in the journey, and systematically optimize experiences to drive measurable growth.
What we do
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Funnel & Behavior Analysis
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User journey and conversion funnel audits
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Heatmaps, session recordings, and drop-off analysis
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Traffic source and intent alignment
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Testing & Experimentation
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A/B and multivariate testing
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AI-assisted hypothesis creation
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Layout, messaging, and CTA optimization
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Personalization & Optimization
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Dynamic content based on user intent
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Personalized messaging by channel or audience
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Conversion-focused UX improvements
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Beyond the Website
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Landing pages and paid media optimization
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Email and campaign CRO
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Cross-channel experience consistency
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Measurement & Iteration
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Clear KPI tracking and reporting
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Conversion, engagement, and revenue insights
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Ongoing optimization recommendations
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